M.A.D Solutions Introduces ‘M.A.D Solutions for Creators’ in Partnership with YouTube
Fresh off its TikTok partnership, M.A.D Solutions teams up with YouTube to launch ‘M.A.D Solutions for Creators’—providing funding, strategy, and growth opportunities for African creators beyond music

Fresh off the heels of its partnership with TikTok, M.A.D Solutions has inked another partnership with YouTube — introducing “M.A.D Solutions for Creators,” a new initiative that positions it as an official YouTube Creator Services Provider (CSP). In simple terms, M.A.D Solutions is now officially in the business of helping African creators optimize, monetize, and grow on YouTube—whether they’re artists, podcasters, vloggers, or lifestyle influencers.
Since 2017, M.A.D Solutions has been a powerhouse in Africa’s digital entertainment space, bridging the gap between creativity and technology. Their work in distribution, content management, and revenue optimization is evident in the careers of artists like Flavour, Simi, P-Square, Runtown, Phyno, etc. But now, with M.A.D Solutions for Creators, the company is expanding its reach beyond music. Through this partnership, creators in travel, beauty, fashion, reality TV, and beyond will get access to expert guidance, strategic support, and—most importantly—funding opportunities to help them create at their best without financial bottlenecks.
This isn’t M.A.D Solutions’ first rodeo with YouTube. The company previously managed artist channels, monetization, and rights management through its Sound Recording and Audio-Visual (SRAV) Partnership with YouTube. Now, it’s going bigger with M.A.D Solutions Creators, an affiliate content program designed specifically for niche creators looking to maximize their earnings and grow their audiences.
Bugwu Aneto-Okeke, founder of M.A.D Solutions, puts it best:
“Our vision has always been to bridge technology and creativity to unlock opportunities for creators in Africa and beyond. With M.A.D Solutions for Creators, we’re not just reshaping the digital landscape—we’re ensuring that creators, no matter their niche, have the funding, strategy, and platform to amplify their voices.”
Bugwu Aneto-Okeke, founder of M.A.D Solutions
Echoing that sentiment, Ernest Agbhewe, General Manager of M.A.D Solutions, adds:
“Becoming a YouTube Creator Services Provider allows us to support creators beyond music—whether they’re podcasters, vloggers, TV producers, or independent storytellers. This is about empowering Africa’s digital content space and taking it to the next level.”
At its core, M.A.D Solutions is dedicated to advancing African creators, ensuring that every partnership—whether with TikTok, YouTube, or future collaborators—creates new opportunities for African talents to compete at global levels.