New Media Intelligence #4: Instagram’s On-Screen Tips for Reels, TikTok’s Exclusive Messi-Focused Live Match, YouTube’s Format-Specific Filtering, and More
Staying up-to-date and using social platforms effectively helps creators improve content creation and distribution, build meaningful connections, and sustainably generate income.
Last week’s update on all things new on social platforms powering the creator ecosystem.
Check out the previous dispatch.
I’m, very much, about new media and the creator space—it’s a massive part of my personal and professional dealings. So, if you’re anything like me—and honestly, whether you're a creator or a brand rep, you should be—this weekly series will get you up to speed on the latest updates across social platforms. As we know, social platforms are the driving force behind the creator economy. They are the engine [read: tech] that powers content creation, distribution, and monetization, enabling creators to share stories, build communities, engage audiences, and ultimately generate income. Whether through video, images, or text, these platforms give creators — across all facets (music, film, comedy, lifestyle, fashion) the tools to reach global audiences and turn their passions into livelihoods.
These updates are key for maximizing engagement, staying competitive, and taking advantage of new features to better your content and interactions. Keeping up with the evolving landscape of these platforms helps you stay agile, relevant, and always ahead of the curve.